Internet Marketing Resources

Below are links to essential tools and resources that serious website marketers cannot live without.

Website Popularity

This section covers tools which can help you find out how popular a website is. We recommend that you compare the popularity of your site to that of your competitors.

Alexa

Alexa estimates traffic rank by gathering tracking data from millions of browser toolbars. This data is crunched in various ways to report back relative rank, estimated reach and the average number of page views per visitor.

Compete Snapshot

Compete works similarly to Alexa, in that the source of data comes from millions of browser toolbars. Compete provides free information for every site on the Internet including site traffic history and competitive analytics; a list of available promotional codes across thousands of online retailers; and site-specific trust scores based on up-to-the-minute data from Compete and third party security services.

Ranking.com

Ranking.com tracks several hundred thousand 'Net surfers with their market research software as they visit various websites during the previous month. Ranking.com does not publish the actual traffic metrics to a website but rather the relative popularity ranking of domains in relation to all the websites visited by the sample group.

Netcraft Ranking

Like most of the other traffic rank estimators, Netcraft uses a browser toolbar to report back web visits and other tracking data in order to determine relative rank and related website attributes.

MetricsMarket

Great site for obtaining traffic estimates and other meaningful Internet metrics and statistics.

TrafficEstimate

This site reports estimated website traffic for the past 30 days. Not all sites will be found.

Domain and DNS Tools

Domain and DNS tools help you snoop out the technical details for domains. Use these tools to learn the history of a domain before you purchase it.

DomainTools

DomainTools.com offers a wide variety of free and fee-based tools to help you learn all there is to know about a given domain. Tools include Whois, domain history, reverse IP, traceroute, partial name search, bulk availability checking and many more.

DNSReport.com

Type in a domain name and this wonderful tools queries the owner's DNS server and reports back all kinds of good information. This is also an excellent tool to see if a DNS server is correctly configured for a given domain. It performs a variety of tests on the data it finds and issues a comprehensive report detailing every setting and whether or not the found value makes sense or is within an acceptable range.

DNSStuff.com

This site contains over a dozen free DNS, IP and email query and testing tools. You can also use this site to see if your domain or IP is on a SPAM list.

Domain Search

Search out domains, including partial names embedded within existing domains. Excellent research tool to seek out similarly-named domains, competitors and previously-owned domains.

HTML Tools

Having well-formed HTML is vital to achieving top search engine rankings. We recommend checking your pages for compliance with the current standards for HTML 4.01 and XHTML 1.0.

Official W3C Validator

This is the W3C Markup Validation Service, a free service that checks Web documents in formats like HTML and XHTML for conformance to W3C Recommendations and other standards.

Validome HTML / XHTML Validator

This is a wonderful HTML and XHTML validator that is simple to use and provides great error reports.

HTML Tidy

HTML Tidy is a tool for checking and cleaning up HTML source files. It is especially useful for finding and correcting errors in deeply nested HTML, or for making grotesque code legible once more. The great thing about this tool is its ability to reformat or pretty print your pages. Instructions can be found here.

W3C Standards

This site has a complete index of all current standards relating to HTML, XHTML, CSS, XML and XSLT.

More Great Resources

Here are some additional resources which didn't fit into any of the above categories.

SEOmoz Blog - Publicly Available Website Statistics

Keyword Density Analyzer

Ranks.nl SEO Resources

Web Surfer Statistics - Browsers, Screen Resolution, Color Depths, Operating Systems

Search Engine Marketing Professionals Organization


Internet Marketing Resources Below are links to essential tools and resources that serious website marketers cannot live without. Website Popularity This section covers tools which can help you find out how popular a website is. We recommend that you compare the popularity of your site to that of your competitors. Alexa Alexa estimates traffic rank by gathering tracking data from millions of browser toolbars. This data is crunched in various ways to report back relative rank, estimated reach and the average number of page views per visitor. Compete Snapshot Compete works similarly to Alexa, in that the source of data comes from millions of browser toolbars. Compete provides free information for every site on the Internet including site traffic history and competitive analytics; a list of available promotional codes across thousands of online retailers; and site-specific trust scores based on up-to-the-minute data from Compete and third party security services. Ranking.com Ranking.com tracks several hundred thousand 'Net surfers with their market research software as they visit various websites during the previous month. Ranking.com does not publish the actual traffic metrics to a website but rather the relative popularity ranking of domains in relation to all the websites visited by the sample group. Netcraft Ranking Like most of the other traffic rank estimators, Netcraft uses a browser toolbar to report back web visits and other tracking data in order to determine relative rank and related website attributes. MetricsMarket Great site for obtaining traffic estimates and other meaningful Internet metrics and statistics. TrafficEstimate This site reports estimated website traffic for the past 30 days. Not all sites will be found. Domain and DNS Tools Domain and DNS tools help you snoop out the technical details for domains. Use these tools to learn the history of a domain before you purchase it. DomainTools DomainTools.com offers a wide variety of free and fee-based tools to help you learn all there is to know about a given domain. Tools include Whois, domain history, reverse IP, traceroute, partial name search, bulk availability checking and many more. DNSReport.com Type in a domain name and this wonderful tools queries the owner's DNS server and reports back all kinds of good information. This is also an excellent tool to see if a DNS server is correctly configured for a given domain. It performs a variety of tests on the data it finds and issues a comprehensive report detailing every setting and whether or not the found value makes sense or is within an acceptable range. DNSStuff.com This site contains over a dozen free DNS, IP and email query and testing tools. You can also use this site to see if your domain or IP is on a SPAM list. Domain Search Search out domains, including partial names embedded within existing domains. Excellent research tool to seek out similarly-named domains, competitors and previously-owned domains. HTML Tools Having well-formed HTML is vital to achieving top search engine rankings. We recommend checking your pages for compliance with the current standards for HTML 4.01 and XHTML 1.0. Official W3C Validator This is the W3C Markup Validation Service, a free service that checks Web documents in formats like HTML and XHTML for conformance to W3C Recommendations and other standards. Validome HTML / XHTML Validator This is a wonderful HTML and XHTML validator that is simple to use and provides great error reports. HTML Tidy HTML Tidy is a tool for checking and cleaning up HTML source files. It is especially useful for finding and correcting errors in deeply nested HTML, or for making grotesque code legible once more. The great thing about this tool is its ability to reformat or pretty print your pages. Instructions can be found here. W3C Standards This site has a complete index of all current standards relating to HTML, XHTML, CSS, XML and XSLT. More Great Resources Here are some additional resources which didn't fit into any of the above categories. SEOmoz Blog - Publicly Available Website Statistics Keyword Density Analyzer Ranks.nl SEO Resources Web Surfer Statistics - Browsers, Screen Resolution, Color Depths, Operating Systems Search Engine Marketing Professionals Organization

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